Word Association for Morons

Earlier today I was doing some uni work which included examples of word association such as:

'Ice cream is associated with love and affection. It derives particular potency from childhood memories, when it was given to a child for being “good” and withheld as an instrument of punishment.'

'Power tools are a symbol of manliness.  They represent masculine skill and competence and are often bought more for their symbolic value than for active do-it-yourself application.'

Anyway you get the idea, after a while it became ridiculous beyond belief, check this one out:

'An expression of femininity and motherhood, baking evokes pleasant nostalgic memories of the odors pervading the house when one’s mother was baking. To man, a woman is subconsciously and symbolically going through the act of giving birth when baking a cake, and the most fertile moment occurs when the baked product is pulled out of the oven.'

Like, is this a joke? No, really? The people that write nonsense such as that second sentence must be either completely detached from reality, or are simply attempting to throw around pseudo-scientific garbage in an attempt to make people think they're smart. Well, to the writer of my marketing textbook, you aren't fooling me! I guess I only have myself to blame for this poor elective choice, but at least the content is easy so more time and effort can be directed towards important things such as writing this blog =P